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St Kevin’s Arcade holds a special place in the hearts of many an Aucklander. After its sale and restorative works, Fresh Concept worked with owners The Icon Group to establish a people-led online presence. A strategy was implemented to retain a digital placemaking link with the surrounding community of retailers and visitors.
As part of the team at Fresh Concept, Shea developed the digital placemaking strategy for St Kevins Arcade and led the management of the arcades social media.